What Makes A Chassis Classy?
Last updated: 22/09/2006 - 10:29
How exactly a car becomes classed as 'prestige' is a mystery to many people. But one sure way of describing such vehicles is that they make you turn your head and take notice.
What Makes a Prestige Car?
The first, and maybe the most important factor, with any prestige car, is the name. Gaining a respectable name is no easy feat. These car manufacturers tend to have been around for well over half a century and have had a long line of pedigree customer. When a customer becomes a prestige car owner, they will tend to remain loyal to that specific brand.
The history that surrounds some brand names may be surprising to the average customer. The length of time these companies have been in the market can make it difficult to distinguish between the classic car and the prestige car. Many classic cars can also be grouped in the prestige band.
This doesn't mean that some ancient motor you drive now qualifies as prestige. As with any prestige or classic vehicle, there is the association with a form of charisma and style. Although the car market today may have many charismatic and luxurious motors, without the established market name they would not fit into the prestige category.
The key to prestige classification involves a consistent appeal to the public, plus an historic reputation combined with a car's individual and stylish appearance. Then there is the small matter of the price tag.
Price
With any prestige vehicle comes a prestigious price. For any company to maintain a highly regarded and respected name, a form of reward will be expected through profit. This type of return comes as a high price tag.
Prestige cars generally have a higher price tag than those the average consumers price range. This does not mean it is impossible to buy a prestige car for a lower price; you may get an older model for the same price as an average brand new motor vehicle.
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