Speeding: 'Scary' Not 'Sexy'

Last updated: 27/10/2006 - 16:36

Survey results released by the Department for Transport's (DfT) THINK! Road Safety campaign show what we really think of our other half's driving - and many of us are scared and angered when our partners speed.

The study reveals that among passengers over 60% believe that driving too fast increases the chances that their partner will crash. And emotions sometimes run high:

  • 20% are scared, and concerned that they and the driver could be killed or injured

  • 14% worried about the safety of other road users

  • 24% have felt angered by their significant other's speeding, which they think is 'irresponsible and stupid'

  • 25% admit to pressing on an imaginary foot brake

  • 1% wanted their partners to drive faster


  • New Campaign

    The results of the study come as the THINK! Road Safety organisation launched a new poster campaign, in association with the Safety Camera Partnerships to highlight the correct speed limit on specific road types. The first of these posters will remind drivers that, unless otherwise signed, the speed limit on street lit roads in built up areas is always 30mph.

    Things THINK! would like road users to remember include:
  • Driving just a few miles over the limit vastly increases the risks if you crash

  • If a driver hits a pedestrian at 20 mph, the pedestrian has a 95% chance of survival. At 30 mph the survival chance is 80% and if a driver hits a pedestrian at 40 mph, the pedestrian's survival chances fall to just 10%

  • Speeding increases the likelihood of an accident as well - an average car travelling at 35 mph will need an extra 21 feet (or six metres) more to stop, than one travelling at 30 mph


  • Accidents

    As David Jamieson, Minister for Transport said: "We know that two thirds of all accidents in which people are killed or injured happen on built-up roads, and speed plays a part in a great many of these crashes. Sticking to the speed limit makes the roads safer for everyone.

    "I'm pleased that there will be a national poster campaign to remind people of the speed limits. Knowing and sticking to them will improve road safety and reduce the number of people who are caught by speed cameras."

  • The THINK! Road Safety campaign has the following tips to help drivers keep an eye on their speed at all times, ensuring they are safely within the speed limits:

  • Make sure you know the limit on the road you are using - missing the sign is no excuse

  • Look for the signs - if there are none but there are street lights, the speed limit is 30mph, and that includes dual carriageways

  • Keep glancing at your speedometer at regular intervals throughout your journey - regular checks will not affect your concentration

  • Remember that speed limits are a maximum, not a recommendation. In some conditions the safe speed will be less than the limit - amend your speed accordingly

  • Built up areas can be especially unpredictable; children or animals might run into the road, or a car might pull out in front of you - stay alert and check your speed

  • Remember that it is every driver's responsibility to know the speed limits and remain within them at all times.


  • The Omnibus survey on attitudes to speeding driving was conducted by Taylor Nelson Sofres on behalf of the Department for Transport (DfT). The THINK! Road Safety campaign runs all year round, encouraging drivers to drive at a safe and appropriate speed.

    More information available in Extreme Machines, Motor Sport, Motorcycles, On The Road

    Viewers comments

    • If all motorways could display a "KEEP LEFT" sign at regular intervals I am sure it would help keep traffic flowing.
      Whenever travelling on a motorway you see the middle lane hoggers who for some obscure reason seem to think that the inside lane is not for their use! These drivers turn the 3 lane motorways effectively into only 2 lanes, causing delays and frustration for others.

      Amanda, PSP Ltd, posted on 13/11/2006 at 02:31

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